Post by account_disabled on Mar 7, 2024 5:40:49 GMT -5
ICT Events 2018: an increasingly full calendar of events, conferences, seminars, workshops populates the calendars with programs of various kinds. In 2017 in Italy, 44% of companies directed 20% of their budgets to events, used as an effective vehicle for the launch of products and solutions, although the most significant growth was concentrated on training events which in two years have gone from 12.9% to 28% (Source: AstraRicerche Monitor of Events and Live Communication) But does talking about ICT Events in 2018 still make sense? The question arises spontaneously, thinking about the implementation costs, the communication resources to be deployed to attract attention and engage the targets but also and above all the difficulty people have in managing overcrowded agendas in order to participate.
The meaning of events in the digital age It is natural to think Germany Phone Number that events in an increasingly digital world are no longer the first choice of marketing managers, and this was the case in the dark years of 2012-2013, when investments in events were reduced by 9%, as reported from the ADC Group Annual Monitor. After a slow recovery, growth of 2.1% was recorded in 2017 (Astra Ricerche), bringing the overall value of the B2B segment events market to a value of 852 million euros in Italy. Positive trend also confirmed by the recent 2018 B2B Lead Gen Trend Outlook (Chief Marketer Research) which places "live events" in second place among the best channels for generating leads. The trend is not only Italian, but also concerns the international market as published in Bizzabo's Event Marketing 2018 report which collects the comments of 400 senior marketers.
The numbers are clear: 80% of marketing managers think that events are necessary for the success of the company; 31% of marketing managers consider events to be the most effective marketing channel; 95% of marketing managers think that events are an opportunity to create “in-person” relationships in an increasingly digital world. Events are the means by which companies stand out, reaching their audiences in the real world and create the context for the direct and personal involvement of customers, prospects and partners; 86% of marketing managers think that technology plays an important role in the success of the event, before, during and after the event, from organization to participant engagement, from contact management to feedback collection.
The meaning of events in the digital age It is natural to think Germany Phone Number that events in an increasingly digital world are no longer the first choice of marketing managers, and this was the case in the dark years of 2012-2013, when investments in events were reduced by 9%, as reported from the ADC Group Annual Monitor. After a slow recovery, growth of 2.1% was recorded in 2017 (Astra Ricerche), bringing the overall value of the B2B segment events market to a value of 852 million euros in Italy. Positive trend also confirmed by the recent 2018 B2B Lead Gen Trend Outlook (Chief Marketer Research) which places "live events" in second place among the best channels for generating leads. The trend is not only Italian, but also concerns the international market as published in Bizzabo's Event Marketing 2018 report which collects the comments of 400 senior marketers.
The numbers are clear: 80% of marketing managers think that events are necessary for the success of the company; 31% of marketing managers consider events to be the most effective marketing channel; 95% of marketing managers think that events are an opportunity to create “in-person” relationships in an increasingly digital world. Events are the means by which companies stand out, reaching their audiences in the real world and create the context for the direct and personal involvement of customers, prospects and partners; 86% of marketing managers think that technology plays an important role in the success of the event, before, during and after the event, from organization to participant engagement, from contact management to feedback collection.