Post by prioty237 on Feb 27, 2024 0:56:11 GMT -5
SEO agencies sing the gospel of short Title tags for ranking purposes, but here you also see how uninteresting the ad becomes when the Title just dwindles away with…… Secondly, if someone looks for cheap flights, what the h— is the word “Business class” doing there? That’s the exact opposite of cheap. Lastly – the Description is written in passive form which does not entice action. Here’s my rewrite: Cheap Flights – Find Last Minute Cheap Flights Compare Cheap Flights from 100’s of airlines with our FREE Flight Comparison Service. Find the perfect flight at the Lowest Price. The Title still contains the search phrase two times and it’s shorter. The Description now has two action verbs + the search phrase is earlier in the text so it’s easier to spot the bolded words. A final word on the search scent As landing page professionals we all know the .
I think a great example is the Avis case which was featured Bolivia Mobile Number List in the WhichTestWon Awards this year. They had a 74% uplift in bookings largely thanks to dynamic keywords insertion in the title of the landing page. So wait a minute, shouldn’t the same apply to your ordinary “organic landing page”? Of course! So if your Title tag is the heading of your “organic ad”, then you should make sure that your page has the same messaging prominently displayed on the page. If you do so, you will maintain the scent, and decrease the bounce rate. So if there is one thing our otherwise impeccably optimized Conversion-Fest hosts could improve it’s just this. As you can see their Title tag is the third (sub) heading on their first page “Create, Publish.
It might be worth a try to display this heading just a little bit earlier and in more visible formatting?! Here’s what to do now If you are paying big bucks to some SEO agency who has given you finished tags to just implement on your site, take a second look. Search for your phrases. See what the results look like. Examine the “ads” of all your competitors. Do they have a clear call to action? Not too diluted? Active rather than passive form? Focused on one search phrase? Then, if needed, go back to your SEO agency and tell them they need to rework those tags before you send them the next check. Disclaimer I’m not an SEO expert. If those of you who are find some things you see as faulty, please use the comment section and I’ll be happy to learn more.
I think a great example is the Avis case which was featured Bolivia Mobile Number List in the WhichTestWon Awards this year. They had a 74% uplift in bookings largely thanks to dynamic keywords insertion in the title of the landing page. So wait a minute, shouldn’t the same apply to your ordinary “organic landing page”? Of course! So if your Title tag is the heading of your “organic ad”, then you should make sure that your page has the same messaging prominently displayed on the page. If you do so, you will maintain the scent, and decrease the bounce rate. So if there is one thing our otherwise impeccably optimized Conversion-Fest hosts could improve it’s just this. As you can see their Title tag is the third (sub) heading on their first page “Create, Publish.
It might be worth a try to display this heading just a little bit earlier and in more visible formatting?! Here’s what to do now If you are paying big bucks to some SEO agency who has given you finished tags to just implement on your site, take a second look. Search for your phrases. See what the results look like. Examine the “ads” of all your competitors. Do they have a clear call to action? Not too diluted? Active rather than passive form? Focused on one search phrase? Then, if needed, go back to your SEO agency and tell them they need to rework those tags before you send them the next check. Disclaimer I’m not an SEO expert. If those of you who are find some things you see as faulty, please use the comment section and I’ll be happy to learn more.